Top 5 Virtual Fitness Programs in Norway Q3 2023

The third quarter of 2023 saw notable performance variations among the top 5 virtual fitness programs in Norway. Here’s a detailed breakdown of their weekly trends in downloads, revenue, and active users, based on data from Sensor Tower.

Strava: Run, Bike, Hike experienced a significant increase in weekly revenue, peaking at approximately $110K in late July. Downloads demonstrated a gradual upward trend, starting at 2.6K in late June and reaching 3.2K by early September. Active users increased steadily, peaking at around 55K in mid-August.

Fitbit: Health & Fitness saw its highest weekly revenue of about $30K at the end of June, with a subsequent decline and slight fluctuations, ending the quarter at around $15K. Downloads varied between 500 and 900, peaking in mid-August at 890. Weekly active users remained relatively stable, averaging around 55K throughout the quarter.

Zwift: Ride and Run had a stable revenue pattern, with weekly earnings ranging from $6.4K to $9.4K, peaking at the end of September. Downloads showed a gradual increase, starting at 62 in late June and reaching 145 by the end of September. Active users hovered around 900 to 1K, showing a slight increase towards the quarter's end.

AllTrails: Hike, Bike & Run exhibited a fluctuating revenue pattern, with a high of $7.5K in mid-July, dropping to around $2.9K by the end of September. Downloads showed significant variation, peaking at 4.1K in mid-July and falling to around 1.4K by the end of the quarter. Active users peaked at 9K in mid-July and gradually declined to around 5.9K by late September.

Geocaching® displayed a variable revenue stream, peaking at $5.2K in mid-July and ending the quarter at about $2K. Downloads ranged from 237 to 544, with peak activity in mid-August. Active users showed a slight downward trend, starting at 1.3K in late June and ending at around 1.1K by the end of September.

For more detailed insights and data, visit Sensor Tower.